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Running the ads when you built the page they land on. Campaigns follow the site's own structure, keywords are collected from real queries before being chosen, and every enquiry knows which ad it came from.
A campaign isn't judged on clicks, but on the meetings it produces, and on what can be learned from it.
No throwaway landing page hidden from search engines. What receives paid traffic is also what ranks.
Campaigns are built like the site, by area and by service. So you know what works and where, not just what you spent.
We start from the queries people actually type and the positions already held, not from a list written off the top of someone's head.
Every enquiry keeps its source, campaign, keyword and landing page. Without that chain you can neither cut what costs nor double down on what pays.
Both target the same queries. As search rankings take over, the ad budget shrinks instead of running forever.
Most providers cover one of these trades and subcontract the rest. That's where projects get lost: the agency blames the page, the developer blames the ads, and you pay for both. Here, whoever writes the ads built the page, when a campaign doesn't convert, the page changes the same day.
Energy audits · Île-de-France
An energy-audit consultancy with no visibility in a market where the demand already exists: owners, building associations and business premises look for an auditor near them and land on national platforms that resell the contact.
Read the case study
That's the usual situation. The first move isn't to spend more: it's to find out where the enquiries you already get are coming from.
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